An agency for NJ electricians

Guaranteed Installation Volume For Serious NJ Electricians.

AscentHQ partners with one electrical contractor per county to deliver pre-qualified, pre-quoted EV charger installations — booked directly onto your calendar. You focus on the work. We handle everything else.

Book a Strategy Call See how it works

1/county

Exclusive territory. Never shared.

60sec

Quote generation from panel photo + funnel answers

85%

Quote accuracy vs. on-site electrician estimate

15/21

NJ counties currently open for partnership

01 / The Problem

The EV charger boom is happening. The way electricians find those jobs is broken.

Most electricians get new installs through shared lead platforms, referrals, or by manually quoting homeowners who are shopping three competitors at once. It costs time, money, and margin — and it builds the platform's brand, not yours.

Shared leads. Bidding wars.

The same homeowner gets sold to four electricians. You race to the cheapest quote or lose the job.

ii.

Tire-kickers cost real money.

Forty-five minutes of driving to quote someone who was just shopping around. Time you can't bill for.

iii.

The platform owns the relationship.

Next time they need electrical work, they search the platform again. You built someone else's brand.

iv.

Unpredictable flow.

Feast or famine. Can't hire, can't plan, can't grow past your current ceiling.

02 / The System

We built the Quote-to-Job Funnel™ — so jobs show up pre-sold.

Not a lead list. Not a referral. An actual booked installation appointment — already priced, already scheduled, already agreed to by the homeowner. You show up and install.

Targeted ads

Meta campaigns find EV owners in your county actively searching for home charger installation.

Qualifying funnel

Homeowner answers questions about their panel, location, and setup. Renters and tire-kickers are filtered out.

Instant quote

Our software analyzes the panel photo and funnel answers to generate an accurate, itemized install quote in under 60 seconds.

Booked on your calendar

Our agent reaches out, confirms details, and schedules the install directly on your calendar. You skip straight to the work.

03 / The Partnership

Built for electricians who want predictable work, not more overhead.

Exclusive territory.

We partner with one electrician per NJ county. Every install generated in your territory goes to you — never shared, never sold twice. No bidding wars, no race to the bottom on price.

ii.

Start pay-per-install.

For your first three months with AscentHQ, you pay a flat fee per booked installation — only after it's on your calendar. No retainer, no setup fee, no minimums. It's how we earn your trust before building a longer-term partnership.

iii.

You own the customer.

We're a lead source, not a permanent middleman. When that homeowner needs a panel upgrade or solar installation next year, they call you — not us. You build the relationship, we just open the door.

iv.

Quotes are already done.

Our software uses the homeowner's panel photo and quiz answers to build an itemized quote before you arrive. You walk into jobs with pricing already agreed to. No on-site estimating. No surprise objections.

The difference, side by side

Same market. Completely different experience.

Lead Platforms

With AscentHQ

Lead exclusivity

Sold to 3–5 competitors at once

Exclusive to you. One partner per county.

On-site estimates

Hours of driving per week for free estimates that often lead nowhere

Zero. Quotes are built from the homeowner's panel photo before you're involved.

Pricing conversations

Negotiating against homeowners who are comparison-shopping

Homeowner has already agreed to the price before the install is booked

Customer relationship

Owned by the platform — next job they need, they go back to the platform

Owned by you. Future panel upgrades, solar, or electrical work goes to you directly.

What you pay for

Monthly fees, per-lead charges, and platform commissions — whether jobs close or not

Only booked installation appointments. No retainer for your first 90 days.

Brand building

Every install grows the platform's reputation, not yours

Every install grows your reputation, your reviews, and your referral pipeline

04 / Who We Work With

Selective by design

We take one electrician per county. It has to be the right one.

Because our model depends on volume — and volume only works for an electrician with the capacity and crew to absorb it — we partner carefully. If you're the right fit, we'd love to talk. If not, we'll tell you honestly.

Licensed NJ electrical contractor with 3+ trucks

Primarily residential work (60%+ of revenue)

Capacity for 10-20 additional installs per month

Comfortable with transparent, itemized pricing

05 / Questions

Things electricians ask before saying yes.

Lead platforms sell the same contact to three or four electricians and force you to compete on price. We deliver an actual booked install — one electrician per county, already priced, already scheduled. The homeowner has committed to the job before you ever meet them. Completely different model.

Referrals are great but unpredictable. You can't scale a business on word-of-mouth alone, and you can't tell a referral to hurry up. Our partners use AscentHQ as a predictable layer on top of their existing pipeline — steady install volume they can actually plan around.

Our software hits roughly 85% accuracy against what a licensed electrician would produce on site. It analyzes the homeowner's panel photo to determine amperage, condition, and whether an upgrade is likely needed — and the funnel asks the homeowner directly about trenching, distance, charger preference, and installation location. The system only flags a quote for manual review in two cases: when the panel photo quality is too poor to analyze (rare), or when there's a meaningful inconsistency between what the photo shows and what the homeowner reported.

For the first three months, you pay a flat per-install fee — billed monthly based on actual jobs booked onto your calendar. No setup fees, no retainer, no monthly minimums during that period. It's built this way so we earn your trust by delivering real results before asking for commitment. After the initial three months, the partnership transitions to a flat monthly retainer that reflects the volume we've established together. We'll walk through exact numbers on our strategy call.

We scale to your capacity, not the other way around. During onboarding we set realistic volume targets based on your crew size and current load. If you hit a busy stretch, we throttle booking availability. You're always in control.

Not yet. We're focused exclusively on New Jersey for now because each utility territory has unique rebate programs and permitting processes — and we've built our systems specifically around NJ's. Expanding to neighboring states is on our roadmap.